MTG. Applied AI and Salesforce partner. Brooklyn, USA.
A brand the team makes things with.
- 14days to a full brand
- 1day later, the team made its own posts
- 21patterns, all from one arrow
The problem.
MTG helps companies put AI and Salesforce to work. They had a logo and a website. But the team needed new posts, decks and documents every week.
- Every post waited on a designer.
- The brand lived in a few files.
- AI drafts sounded like every other AI company.
One arrow.
A flat top. One 55 degree cut. That one shape runs the whole brand.
One color goes live.
Calm navy almost everywhere. One bright color for the one thing that matters.
Patterns nobody else can have.
21 patterns. Each one grows from the arrow.
Numbers before big words.
Most AI companies say "transform". MTG shows the number. That rule runs every page, deck and post.
Brand OS Pro
The brand, as a tool.
One link for the whole team. Posts, decks, documents and photos, always on brand.
The day after the reveal.
The team made its own posts. No ticket. No waiting.
- 1
Open one link
- 2
Pick a post
- 3
Change the words
- 4
Download
"I am absolutely blown away by your work. You captured the essence of MTG, what we stand for, and gave us a brand that feels like us, but aspirational."
What I made.
- Identity refresh
- Guidelines, Core and Pro
- 21 patterns
- Brand films and GIFs
- Logo Studio
- Pattern Lab
- Social Studio
- Image Grader
- Motion, documents, signatures and campaigns
- AI Kit
Want this for your brand?
15 minutes. No pitch. You leave with a clear next step.
2 of 3 spots left in November